Accounting 101 with Liz Mason

When you’re a startup, you only have about a billion things to think about. So it’s understandable if accounting isn’t top of mind. That’s why I worked with Liz Mason from High Rock Accounting to produce this 37 minute online course, designed to provide the accounting basics you need to know to become a successful small business. It covers:

  • Why accounting is better in the cloud
  • Basic accounting definitions
  • Track what’s important (ie, enough to glean meaningful insights, and not so much that you get bogged down in unnecessary detail)
  • Payroll concepts
  • Integrations with other small business software
Advertisements

Raising capital without selling your soul: interview on the Small Food Business Podcast

ElizabethU_Podcast-683x1024

It’s always a pleasure to serve as a guest on other people’s podcasts. Back in November, Jennifer Lewis interviewed me for the Small Food Business podcast series. They released the episode today, saying:

Many of us start our small businesses with a broader mission or vision for what we’re hoping to achieve beyond just dollars and cents. In today’s podcast, we talk with sustainable small business expert and author Elizabeth Ü about how mission driven businesses can raise the capital they need in an environment that seemingly values the bottom line above all else.

But my favorite part about this podcast is the end, when I had the opportunity to describe how my passion for supporting small business owners ultimately led me to take a job with an accounting software company: Continue reading “Raising capital without selling your soul: interview on the Small Food Business Podcast”

Nonprofit fundraising with Kishshana Palmer

Kishshana-14.jpg

I recently worked with Kishshana Palmer, an experienced non-profit executive and consultant, to produce what was possibly the most engaging nonprofit fundraising education session I’ve ever had the pleasure of witnessing. Check out fundraising for nonprofits on Xero U!

Kishshana not only knows what she’s talking about — she’s a Certified Fundraising Executive who has helped organizations raise over 35 million dollars collectively — she’s also a wonderfully engaging person to listen to. I found myself laughing and nodding in both agreement and self-awareness, in much the same way that I might at a good comedy show, dharma talk, or author event.

“She totally GETS it,” I kept thinking to myself, remembering how I used to feel (ie, not awesome) when trying to raise money for my own nonprofit organization, Finance for Food.

Don’t wait to apply Kishshana’s insights and action items to your own nonprofit fundraising efforts; check out Fundraising for nonprofits on Xero U!

Good Food, Great Business at the Commonwealth Club

CommonwealthWant to learn more about financing your business, working with co-packers, marketing for increased sales, working with retailers, and more… from a group of kick-ass women who really know what it takes to run a successful food business? Listen to this Commonwealth Club recording of a recent event titled Good Food, Great Business: How Food Startups Take Good Ideas from Concept to Success.

Joining me in presenting to the sold-out crowd were Kathryn Lukas, CEO, Farmhouse CultureJill Litwin, Founder and CEO, Peas of Mind; and Grace Erickson, General Manager, Ocho CandySusie Wyshak, Author of the new book Good Food, Great Business (check it out!), organized the event and served as our moderator.

Finance for Food on the radio

KQED

As executive director of Finance for Food, I was interviewed by a number of radio shows that wanted their listeners to know more about how to raise money for socially responsible food businesses… and values-based business in general. While not all of the stations have kept their archives available for listening, the live links below led to listenable files as of February 2017.

Check out my more recent small business podcasts

Listen now

Etc

  • WGVU/WGVS Morning Show – Grand Rapids, MI / NPR
  • KDHX Earthworms – St. Louis MO
  • KZFR Peace and Social Justice – Chico, CA
  • KWMR Swimming Upstream – Point Reyes Station, CA
  • Business Talk Radio Network The Gabriel Wisdom Show – San Diego, CA
  • KRWM Sunday Morning Magazine – Seattle, WA
  • KBAI Bellingham, WA
  • KGNU It’s the Economy -Denver, CO
  • Front Porch Radio – Orlando, FL
  • National Radio Network – The Frankie Boyer Show
  • WMUA Focus – Amherst, MA
  • KKUP The Wimmin’s Music Program – Santa Cruz, CA
  • WFAN/WXRK – New York, NY
  • KZYX Wildoak Living – Ukiah, CA
  • KVON Conversations – Napa, CA
  • WKXL Financial $pectrum – Concord, NH

TEDxManhattan talk: Money’s Many Shades of Green

The capital markets space has changed a lot since May of 2011, when I gave this particular talk, but the main concepts are still the same. Bottom line? Get really clear on your values BEFORE you set about raising money for your business, and then find financing partners who are aligned with those values.

And if you’re interested in all the financing options for food businesses, read my book, Raising Dough: the Complete Guide to Financing a Socially Responsible Food Business 🙂

Designing a career: an adventure with Mair Dundon

(c) Mair Dundon http://www.quietaction.com

Creating a work life that makes sense and pays well is a task that most of us spend a majority of our lives focused on… Instead of having a single path, we design a WorkLife that can change and grow right along with us – a constantly renewing resource that is fueled by our life experience and the insights we’ve taken the time to gather and share. I picture us as a community of practice – supporting each other in designing our WorkLife with focus and creativity.

Being particularly susceptible to such things (and in a moment of having forgotten my New Year’s resolution, Do Less), I signed up to do this “Career Hackathon” workshop with my friend Brenda. Which meant that I spent the entirety of a gorgeous afternoon yesterday in a windowless, brightly-lit room, a design firm’s office on Market between Powell and Montgomery Stations.

Five of us made a valiant effort to keep up with our facilitator Mair’s instructions, frantically filling out a series of worksheets, marking them up, talking to one another, and doing it all over again. I was the only one in the room without a UX/UI design background, and I enjoyed going with the flow and imagining that the words “agile” and “lean” (as in “lean business,” not “lean in”) and “iterate” and “builds (as a plural noun)” were part of my everyday parlance. I was expecting this; I had signed up for a Career Hackathon, after all!

Even if you DO know what those words mean, here’s my translation of the workshop title: How To Design Your Perfect Career by Forcing Yourself to Consider All the Possibilities That Normally Freak You Out and Learning That Most of Your Assumptions are Untrue Once You Actually Start Talking To People Around You… While Also Getting Called Out On Your Shit And Frequently Being Told You’re Awesome By Very Interesting People Who Are Also Awesome. Continue reading “Designing a career: an adventure with Mair Dundon”