Praise for Raising Dough book

As a food entrepreneur, I learned how challenging it is not only to find money but to find the right money. Elizabeth’s book is an important tool to help food entrepreneurs start and grow their businesses in a way that supports their vision—so that their food start-ups can thrive and change the world.

—Sheryl O’Loughlin, executive director, Center for Entrepreneurial Studies at the Stanford University Graduate School of Business, cofounder and former CEO, Nest Collective (now Plum, Inc.), and former CEO, Clif Bar & Company

The foundation of a new economy is an equitable society that values everyone. Localists know this requires working on multiple fronts, and community capital is one of the most important. Elizabeth’s book covers the many ways to connect any local businesses—not only those related to food—with local lenders, investors, and donors.

—Michelle Long, executive director, Business Alliance for Local Living Economies (BALLE)

Elizabeth Ü has created a formidable one-stop guide to the brass tacks of building a successful sustainable food business. For everyone who’s ever wanted to turn their passion for sustainable food into a thriving business, this book is for you.

Anna Lappé, founder Real Food Media Project and author, Diet for a Hot Planet

Where has this book been all my life? This step–by–step guidebook to financing food businesses is vitally needed today. In this rapidly evolving field, Raising Dough is a key contribution.

Marjorie Kelly, Tellus Institute fellow and author of Owning Our Future: The Emerging Ownership Revolution

Successfully financing food enterprises is paramount to building a just, fair, and healthy food system. Elizabeth’s book shows us how to get it done. Raising Dough is an excellent addition to the literature of the sustainable food movement.

LaDonna Redmond, LaDonna Redmond, executive director, The Campaign for Food Justice Now

Raising Dough is an invaluable resource for socially minded farmers and food entrepreneurs. Elizabeth Ü’s clear-eyed, nuts-and-bolts advice demonstrates that, like food, finance can be sustainable, too.

Amy Cortese, author of Locavesting: The Revolution in Local Investing and How to Profit from It

Elizabeth has written an absolutely critical book for social entrepreneurs. She provides a unique perspective on how different kinds of capital can be blended and sequenced. If you are not familiar with how to attract grants, low-interest loans, equity, loan guarantees, etc., to grow your business, you’ll find this to be a hugely valuable investment in yourself. Read it, use it!

Don Shaffer, president and CEO, RSF Social Finance

Starting a food business? Raising Dough provides an extremely useful roadmap through the financial landscape. This is a wonderful overview of the tools and techniques for capitalizing your small food enterprise.

Woody Tasch, chairman, Slow Money, and author of Inquiries into the Nature of Slow Money

Great business ideas need money behind them, and Elizabeth Ü shows us how to attract and steward investors who are looking beyond profit and toward the benefits that a mission-driven business brings to the community it serves. I wish this book had been around when we were looking for equity investors in Cowgirl Creamery.

Sue Conley, cofounder, Cowgirl Creamery

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